The Process of Selling

It goes without saying that there are many aspects that come into play when selling a home. Some outweigh the others, but all must work in harmony to get the job done in the amount of time desired for the price desired. 

It's all about price

When it comes down to it, a home is a commodity like anything else. Listing price is determined by what buyers have been willing to pay in the recent past for similar properties and current demand. Having the home priced correctly at the beginning can end up being the difference between a property selling in two weeks or two months. If the price is just $10,000 too high it can end up keeping able buyers away because it appears to be just out of their price range. If the property is listed too high and doesn't sell, buyers and brokers will start to view it in a different, much less favorable light. 

Staging is the norm

Almost as important as the price is how the home shows. When prospective buyers tour the property, it needs to stick out in their minds not only as fair value, but also as a beautiful property. When they sit down to compare notes from all of the properties they have looked at, you want them to have your home on the forefront of their mind. This is achieved through staging and quality photography. The pictures they look at online prior to visiting in person need to show the property off without being deceiving. We need buyers to walk into the property and have their jaws on the floor. 

Keep your options open

Attracting buyers can also be influenced by the financing availability offered. There are a lot of buyers out there that can afford a certain property only because of the type of loan they can qualify for (FHA, VA, assumption, etc.). By allowing for the sale of the home to go down more channels, you increase the buyer pool potentially interested in your home.

Interested in finding out what your home is worth? Please contact us to get an analysis started.

Finding Buyers

When you're looking for a partner to help you negotiate the complexities of selling a house, there has to be trust. The experience, dedication and strong communication you'll receive here will help ensure the successful and profitable sale of your property. Communication is the key to a smooth and successful transaction, because we have to be on the same page to best represent the property. Once our rapport is established, the focus is on attracting as many buyers to the property as possible. Here are some of the ways that we will be reaching out to buyers:

A Strong Network - Take advantage of an entire market center with a vested interest in the sale of your property. At Keller Williams, if one of us does well, all of us do well. Because of our profit share system, it is in the best interest of all 350+ KW DTC brokers to make sure your property sells..

We Own the Web - Since the lion's share of home buyers start their search on the internet (85% according The National Association of REALTOR®), top placement on search engines is essential. You'll gain access to placement on Google, Zillow, Trulia, MSNBC, REALTOR®, Craigslist and hundreds of other websites along with the Denver MLS. This will maximize your exposure and bring the largest possible number of buyers into direct contact with your house.

Direct Marketing - It's important to "work the network." We can work together to identify the right people to target for your house, and get in touch with them immediately to drive excitement and interest. Whether it be from our database, yours or KW DTC's, we will find a ready, willing, and able buyer.

Personal Touch - Of course, technology alone won't sell your house. Face-to-face interaction provides another important angle to selling your house. Presenting the property at local boards and companies directly to brokers is a must. The details of the transaction will also be handled with care and constant communication, to ensure the marketing, negotiation and sale of your house go smoothly. Sit back, relax, and watch the market come to you.

Where to now? 

You may have your next home picked out already or you may have not even considered this. Knowing where you want to take your life is a very important factor in selling your house. This will determine motivation, time frame and most importantly, pricing the property. 

Selling your current house is priority number one; not finding the replacement. The order in which you do this can have significant consequences, both emotional and monetarily. If you find your dream home before you have sold your current house, you are going to have price your house at a discount in order to sell quick enough to satisfy the contingency on your new home. This can cost tens of thousands of dollars. Avoid this through preparation and planning. 

Whether you're looking in elsewhere in Denver or moving to far away lands, our network has got you covered. If you do have to leave Denver (but let's be honest, who would go and do something like that?) we can put you in touch with some of the best brokers around your new home town. If you're staying in Denver, well then look no further. 

 

 

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Staying in Denver? Let's find the next place. Moving out-of-state? Tap into our extensive KW network.