The Importance of Staging Your Home to Sell

When selling your home, expect to have to make the decision of whether or not to invest in staging. Staging is a tough sell for a lot of clients for many reasons. It is hard work to go through your home and declutter. It is an additional cost to hire a stager. And, it is a super personal process. Since it’s your home, you probably already like the way it’s decorated and may have trouble understanding why it needs to be changed. The Goetz Group always recommends staging your home - regardless of how beautifully decorated or organized and clean it is - because despite the cost and work you have to put in, the benefits of staging pay off.


Hiring a stager, and taking their advice will ensure that your home looks the most desirable to potential buyers. If your home is well-staged, your buyer will be able to better picture their lives there. That often means boxing up a lot of the clutter in your home in a process called “depersonalizing”. Boxing up your collections, personal photos and knickknacks may seem tedious at first but it will give you a head start on the moving process and make your home more attractive to buyers.

Even though you may feel that you are perfectly capable of removing the excess clutter in your home without needing a professional’s help, the right stager will also have a great eye for design, and have ideas that you may have never thought about. Maybe a different arrangement of furniture or different curtains will make your home seem brighter and bigger. A stager’s expertise will shed new light on the layout and arrangement of your home, making it more appealing during showings.

Yes, staging your home does come at a cost. But reports that those who spent $500 on staging recovered over 343% of the cost when their home sold. The Real Estate Staging Association reports that staged homes sell in half of the time that it takes a non-staged home to sell. It’s hard to argue that the benefit of staging greatly outweighs the cost. But watch out, once your home is staged, you may never want to leave!

For more articles on getting your home in tip top shape to sell, check out these links:

How Important are New Windows?
Landscaping- An Investment that Grows
Small Fixes to Boost the Value of Your Home
Tips for Selling Your Home in Winter

If you're looking for a great stager, we would love to recommend one to you! Give us a call or email us with any questions you have.

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